SF: The Cost Trap
This is part of the series Startup that Failed . The Moment I Knew Month 6. I was debugging a HIPAA compliance issue at 2 AM that would affect maybe three users. And I remember thinking: This isn’t going to work. Not the bug. The whole thing. The startup. The vision. The 18-month plan I’d laid out so carefully. I knew. Deep in that part of your brain that’s honest when the rest of you isn’t. I knew the math didn’t work. I knew the market didn’t care. I knew I was building something impressive that nobody wanted. ...