Startup that Failed [SF]

This is a no-fuss summarization of what I’ve learned from running my own startup and failing hard at it. The good, the bad, and the brutally honest. It’s a series of short essays where I dissect every mistake, every win, and every “what the hell was I thinking?” moment. If you’re thinking about a side project, already knee-deep in one, or just enjoy watching someone learn expensive lessons so you don’t have to - then this series of essays is for you. ...

October 3, 2025 · 4 min · Aleksandar Nesovic